Friday Fun Facts: Does Swag Lead to Sales?

The latest issue of the Romance Writers' Report was all about the statistics of romance sales: who's buying, what they're buying, and in which format. The feature article also discussed why readers buy books, and the top reasons included familiarity with the author's other works, recommendations from friends, & excerpts from the book they could read online or at the end of other authors' books. To a lesser extent, reviews and covers encouraged readers to buy a book. What landed at the bottom of the list? Swag, or free "stuff" that authors give away, such as bookmarks, magnets, goodie bags, etc.

I mention this for a couple of reasons: my local RWA meeting is this weekend, and a few members want to discuss swag and what works/what doesn't (for the record, I've found it's very hard to tell what promotional items or efforts are directly tied to sales. Marketing experts will tell you pretty much the same). I'm also interested in knowing YOUR opinion: what makes you buy a book? Have you ever bought a book because of swag you got from an author? Should we authors be putting money into promotional items - bookmarks, pens, posters, flyers, etc...? Or not?

Please share!

Writers' Wednesday: Hook, Line & Sinker Contest Still Open!

Calling all writers! Due to the aftermath of Hurricane Sandy, the Hudson Valley RWA has extended its deadline for the Hook, Line, and Sinker Contest to this Friday, November 8th. Entry fee is just $10 - get feedback from published authors on the first 3 pages of your manuscript....those tricky opening lines where you either hook your reader or lose 'em!

More info here.

In other news, I finished my edits for Beacon of Love and now just have to work on the dedication and the "catchy but brief" author bio to put at the end. And now off to the keyboard, my friends.....