Friday Fun Facts: Why Email Subscription Services are Great Ad Options for Writers

TGIF! Whew, it's been a long week here on my end...glad it's almost over! If you've been following me here, you know that I've been participating in a couple of different parties and blog hops, and my contemporary romance, The Promise of Paradise, has been on sale as well. Through tomorrow evening, you can still pick it up for $0.99.

From a marketing perspective, it's been an interesting couple of days. In conjunction with the sale price, I took out 2 online ads, through BookBasset and E-readerNewsToday. Both are email subscription services that send out daily email announcements featuring free or bargain books. (The biggest one of these subscription services currently seems to be BookBub, which costs anywhere from $100 - $500 for an ad - but authors report HUGE sales returns that are worth the initial output of $$). BookBub has become tougher and tougher to have an ad accepted these days, though, plus it was a little above what I was willing to spend.

Happily, through these 2 ads I did take out (and I'm sure it helped that they ran on back to back days), as of last night I had sold just over 200 books in about 36 hours. Now, the royalty on a $.99 book is of course fairly low, but considering name recognition (getting my book in front of new readers), the potential visibility is worth just as much as money returns for me. Side note: late yesterday, I broke the Top 100 for both the Women's Fiction and Contemporary Women categories!

Also - and this is so important - sales of all my other books went up as well (BookBasset allows authors to feature up to 5 books for the single ad price of $22.00). Though my other books are traditionally published, which means I don't have access to real-time sales, every single Amazon ranking improved over the course of those same 36 hours.

Lesson? Taking out ads on these kind of email subscription services seems to be a pretty good marketing technique, one I'll probably do again. And the more books you have, the more "trickle-down effect" you'll enjoy across all your titles.

So keep writing and keep marketing. Happy weekend, everyone!

Monday Mentionables: The Party Continues!

Happy Monday, everyone! Thanks so much to all those readers who stopped by last week to take part in the Sultry Summer Blog Hop. The grand prize winner is being announced today, so make sure to visit the Safari Heat website and see if it's you!

And the news isn't over yet...

The Romance Studio is holding its 10th Anniversary Party this week, which means lots of excerpts and fun posts for you to read. Even better, they're giving away a $170 Amazon gift card AND there is a HUGE list of individual author prizes you can win. All you have to do is visit the party site and fill out the entry form. I love my prize package for this one, too: it's a blown glass wine stopper in the shape of a lighthouse (to celebrate my novel Beacon of Love), along with any choice print book from my backlist AND a collection of romance novels that I'll put together and send the lucky winner. Make sure to enter by clicking here!

Are You Still Hopping? There Are Still Prizes!

Oh my gosh I'm such a slacker today! Forgive me... :)

It's Day Five of the Sultry Summer Blog Hop, and there are still prizes to be won! Check it out:

The Hop's Grand Prize is a Kindle Fire HD 7” with Second Prize a 100.00 Gift Card to Amazon or B&N! Plus books to go on the winner’s new Kindle! (Note: due to shipping costs, winners must reside in the U.S. or Canada).

Even better, there are four ways readers can get extra entries into the grand prize giveaway.  You will get an entry for completing each of these: leaving a comment, following my blog, following me on Facebook, or following me on Twitter.

All the rules and a description of how the hop will work are listed on the Safari Heat site. Click the banner above or follow the link below.

http://safariheatbooktoursandauthorservices.blogspot.com

Today's prizes:

Three Book Marks: Lara Adrian
Signed Book: Sleep With The Lights On By Maggie Shayne
Signed ARC Copy: Born in Blood by Alexandra Ivy
Signed Book: Like Humans Do by Daryn Cross
Pre-Made Book Cover: Carey Abbott

Signed Book: Coming Clean by Sue Margolis

In addition to these great prizes, I'm also running a giveaway this week and next. What can you win? I'll be giving away 2 audio book copies of The Promise of Paradise AND one signed book from my backlist (you can view it here). All you have to do is enter right here, via Rafflecopter.

Enjoy the rest of your weekend!