Friday, September 20, 2013

Friday Fun Facts: Why Email Subscription Services are Great Ad Options for Writers

TGIF! Whew, it's been a long week here on my end...glad it's almost over! If you've been following me here, you know that I've been participating in a couple of different parties and blog hops, and my contemporary romance, The Promise of Paradise, has been on sale as well. Through tomorrow evening, you can still pick it up for $0.99.

From a marketing perspective, it's been an interesting couple of days. In conjunction with the sale price, I took out 2 online ads, through BookBasset and E-readerNewsToday. Both are email subscription services that send out daily email announcements featuring free or bargain books. (The biggest one of these subscription services currently seems to be BookBub, which costs anywhere from $100 - $500 for an ad - but authors report HUGE sales returns that are worth the initial output of $$). BookBub has become tougher and tougher to have an ad accepted these days, though, plus it was a little above what I was willing to spend.

Happily, through these 2 ads I did take out (and I'm sure it helped that they ran on back to back days), as of last night I had sold just over 200 books in about 36 hours. Now, the royalty on a $.99 book is of course fairly low, but considering name recognition (getting my book in front of new readers), the potential visibility is worth just as much as money returns for me. Side note: late yesterday, I broke the Top 100 for both the Women's Fiction and Contemporary Women categories!

Also - and this is so important - sales of all my other books went up as well (BookBasset allows authors to feature up to 5 books for the single ad price of $22.00). Though my other books are traditionally published, which means I don't have access to real-time sales, every single Amazon ranking improved over the course of those same 36 hours.

Lesson? Taking out ads on these kind of email subscription services seems to be a pretty good marketing technique, one I'll probably do again. And the more books you have, the more "trickle-down effect" you'll enjoy across all your titles.

So keep writing and keep marketing. Happy weekend, everyone!

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