Opened my email to a pleasant surprise this week: my royalty statement from AudioLark, where 2 of my books are available as audio books. I released them in that format over a year ago, more interested in the process than thinking that the additional format would bump my royalties. And for the most part, the payback has been very, very small.
However, most of AudioLark's titles are now available on Audible, the biggest audio book website out there, and what a surprise to find that my sales of One Night in Memphis saw a terrific boost over the last quarter! In fact, it was a nice reminder to me not to forget that I should be marketing those books as well (hint hint...the holidays are coming). I clicked on over to my page at Audible and found a listener rating of 3/5 - not great, but I was more pleased by the fact that the average was based on 22 ratings. Not too shabby!
So...if you're a reader/listener, consider purchasing an audio book or two, either for yourself or for a friend. Remember they're great for riding in the car, listening to while you're doing housework, etc. And if you're a writer, consider putting your work into audio book format (provided you have the audio rights, if you're previously published). You never know how many additional fans you might get!