Welcome writers! Today I want to chat (briefly) about blog tours. They are definitely one of the popular ways for writers to talk about and promote their books, especially new releases. They can consist of anywhere from 5 - 50 blog stops, over the course of a few days or a few weeks, where an author chats about her book, or provides excerpts, or answers interview questions, or provides her book for a review for said blog.
Lots of work, yes, but it can pay off with sales in the long run. Wondering where to start? One of my local RWA chapter members, Wendy S. Marcus, presented on this very topic last weekend, and rather than summarize her many helpful points, I'll give you her link to a blog post she wrote about it.
A couple of things to keep in mind, if you're thinking about a blog tour:
1. Organization is key! You'll need to keep track of the blogs you're visiting, the posts you're writing, when they'll be posted, and whether you'll be stopping in that day to respond to comments.
2. It's time-consuming. Blog posts are typically anywhere from 300 -1000 words or more. That's a lot of time to write an original, witty, reader-catching posts (and you don't want to reuse posts, because many readers will follow you from stop to stop).
3. Consider hiring a person or organization to help you. There are many virtual assistants who can help plan a blog tour for you, as well as blog tour companies who will take care of every last detail. They vary in cost, and I make no claims about any of these (except the first, as noted), but here are some places to start looking around:
Goddess Fish Promotions - This site is owned by the folks who also run The Long and the Short of It, and they are also personal friends of mine. Having given that disclaimer, I find them professional and very, very organized in their tour offerings. They work hard to target blogs that will appeal to your genre of reader, and they check their blog partners regularly to make sure posts are up and people are commenting.
Reading Addiction Blog Tours
Black Lion Tours
Virtual Book Tour Cafe
Jar o' Marbles (this one's a virtual assistant rather than a blog tour company)
OK folks, happy writing and happy touring! And don't forget, I have not one but TWO tours coming up in the very near future...and I'll be giving away goodies on both of them. Hope to see you on tour!