Happy Friday, everyone!
Whether you're a reader or a writer, you might find these statistics, published in the recent Romance Writers' Report, kind of interesting. I know I did! (Consider these, authors, when you're thinking about target market)
Whether you're a reader or a writer, you might find these statistics, published in the recent Romance Writers' Report, kind of interesting. I know I did! (Consider these, authors, when you're thinking about target market)
- Women make up 84 percent percent of romance book buyers, and men make up 16 percent.
- The U.S. romance book buyer is most likely to be aged between 30 and 54 years.
- Romance book buyers are highly represented in the South.
- Romance book buyers have an average income of $55,000.
- How long have been reading romance:
- 35.1 percent: 20 years or more
- 20.6 percent: 5 to less than 10 years
- 20.4 percent: 10 to less than 20 years
- 16.1 percent: 2 to less than 5 years
- Top 10 popular romance tropes: (1) friends to lovers; (2) soul mate/fate; (3) second chance at love; (4) secret romance; (5) first love; (6) strong hero/heroine; (7) reunited lovers; (8) love triangle; (9) sexy billionaire/millionaire; (10) sassy heroine
Most-important factor when deciding on which romance novel to buy (ranked from most to least important):
(1) The story
(2) The author
(3) Price
(4) Review
(5) Part of a series
(6) Back cover copy
(7) Cover art
(8) Recommendations on a social media site
(9) Deal/bundle/bargain/special offer
(10) An endorsement by another leading author
(2) The author
(3) Price
(4) Review
(5) Part of a series
(6) Back cover copy
(7) Cover art
(8) Recommendations on a social media site
(9) Deal/bundle/bargain/special offer
(10) An endorsement by another leading author
E-book pricing: The $6 range is considered a "fair price" for e-books.
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