Monday Mentionables: The Power of the Boxed Set on Sales

Well hello there! Happy Monday. Today a very quick talk for writers about how participating in a boxed set can drive your other sales. Most of you know I've been involved in two boxed sets, Passionate Kisses and Passionate Kisses 2, and among the many benefits is the way your book in a set can drive sales of your other titles.

I saw this incrementally with the first set. My story in Passionate Kisses was Beacon of Love. It was ninth of ten books in the set, and sales of Inferno of Love, the book that follows it in the Hometown Heroes series, picked up around 1-2 months after the set released. Inferno continues to sell moderately well, and I attribute that to new readers picking up the set and finding a new story/series to buy.

This time around, the effect has been much faster and more dramatic. My book in Passionate Kisses 2 is Setting Sail, the prequel to my Cocktail Cruise series. It's also fourth of the ten titles in the set. Since last Tuesday, release day, my sales for the full series, the first title in the series, and (interestingly enough) my one free title, have all picked up. What makes me even happier is that the Cocktail Cruise series is $7.99 - not a cheapie purchase by any means, but people are still buying it.

This is why I highly recommend anyone participating in a boxed set to use that set to springboard your own sales. An author friend of mine said it very eloquently on a Facebook group I belong to, so I'll leave you with this thought. Happy writing!

"Since we are essentially "giving away" our books in the boxed set, the big payoff comes when new-to-you readers buy your next book. It's really important to have your next book available at the time of our boxed set release, so that when they finish your story - and loved it - and want more - there is more for them to buy. That's how you make your money. That's how you build your readership.That's how you harness the power of a series."