Update to Monday's post...
After a whole lot of deliberation, going back and forth, talking to a lot of authors at different points in their writing careers, I've decided not to sign with Lyrical/Kensington. Instead, I'm keeping the rights to both Beacon of Love and Inferno of Love, and I'll release those myself.
Yes, it seems a little crazy in the abstract: I turned down contracts for 2 books from a NY publisher. For a writer who's spent years dreaming of being offered a dream contract with a traditional publisher, that seems like the craziest decision I could ever make. There were actually a lot of reasons I decided to go with indie published, though, and while I am not by any stretch of the imagination a household name or a regular best-selling author, I have enough experience with publishing, and enough readers, that I decided I wanted to keep the control and the profits for myself. Of course this is a risk; an established NY publisher can offer a lot to an author...IF they put the funds and the marketing behind that author.
Today, things are shifting in the publishing world. Authors are realizing that they don't NEED publishers to sell their books, to market to online readers or to build their following. In fact, a lot of the marketing that NY publishers do for their digital titles are things that indie authors can do themselves. Quite a few established authors are also releasing their agents, because they don't need to give 15% of their royalties to someone else in order to secure publishing contracts. Authors can sell more, and make more, through their own efforts.
If you really want to be wowed, read this post by Brenna Aubrey and this post by Matthew Mather.
This is not a rah-rah blog post saying that everyone should self-publish their own books. It is a lot of work, it requires an investment up front, and some self-published genres (like romance) sell better than others. I have decided to publish my own books, at least for the time being, and primarily to the digital market. That doesn't mean that I won't consider seeking out an agent or a traditional publisher in the future. It DOES mean that Beacon of Love will soon be available as a re-release and with a beautiful new cover in the next couple of weeks AND that its sequel, Inferno of Love, will be available in early spring as well!