"Marketing takes a day to learn. Unfortunately it takes a lifetime to master."
Did you guess what the P word is?
Well, for this fledgling writer, it’s the dirty little secret no one in the publishing biz tells you about until someone offers you a contract:
Ah, yes. We aspiring writers slave away at our keyboards, waiting to be discovered as the next brilliant author, the next best-seller, only to find that we should probably be spending some of that precious time building a name for ourselves.
I know that the big New York houses do it all, in terms of promotion, for their authors--and that’s terrific. But for the rest of us, we’re suddenly thrust into this big sea to flail about and find our fins before the waves drag us and our brand new novel straight down to the bottom without it ever seeing the light.
I never realized how much was involved in getting one’s name out there, and it’s daunting, to say the least. I’m supposed to create a “brand,” a slogan that captures the essence of my writing in a witty phrase that can be splashed onto every business card and bookmark I make.
I’m supposed to find time to join chat groups, post on forums, send out newsletters and sponsor contests, all in the name of letting a few more people know who I am.
And honestly, I’m finding that I simply don’t have the time to do half that stuff. I know I need to promote myself, and I’ll do my best. In fact, I even ordered my first shipment of business cards, from Vista Print. (I’ll let you know how I like them.) And there’s a few sites I’ve found that offer helpful advice without becoming overwhelming: Promo-Ho is one of them.
But rather than spend hours posting to a chat group or fishing through responses on a forum, I’ll spend my time updating this blog and working on my latest novel.
Because honestly, what good is all that promotion if you don’t have the time to write a book for the faithful fans you’ve created?