Monday, November 10, 2014

Monday Mentionables: Free Read Today! Welcome to Sex on the Beach

Happy Monday! You know what that means...another free read for all of you today, in anticipation of Cocktail Cruises: The Collection releasing next month. Today's read is from Chapter 1 in the second book in the series (Note: series spoilers have been removed from this excerpt). Enjoy!

Sex on the Beach

Two people who’ve always played at love discover the stakes are higher when they let down their guard and open their hearts… 


Cassidy Arnez is an elementary school teacher with an enormous secret: a sexually adventurous online life that she leads under a foolproof alias. Her motto has always been to enjoy sex and the single life as much as possible. With a deadbeat dad and a brother who died in combat, she knows she can’t rely on any man to stick around. 



Bryce Anderson enjoys his bachelor life as the CFO of a major cruise line, a position that gets him all the sun, sand, and women he could want. But he meets his match in Cass, who’s even less interested in commitment than he is, and her casual, confident sexuality turns him on more than anyone he’s ever met. 



When a financial crisis at Cass’s school places her, and her coveted secret identity, at the center of a small town firestorm, she must decide whether she’ll let Bryce become the first man she’ll trust with both her secrets and her heart.

CHAPTER 1

Savvy Tip of the Day:

You do not need anyone else to complete your life – not your professional life, not your personal life, not your sex life. You are perfectly okay all by yourself.

Cassidy Arnez yanked on a body-skimming black top and adjusted her silver-and-black lace bra. Her doorbell rang, and she glanced at the clock. With a little luck, in a few hours she’d be stretched out poolside, with a drink in hand and nothing but three days of cruising and sunshine ahead of her.

“Coming, I'm coming, hang on,” she called. She stuffed a floral bikini into her carry-on and dug through her drawer for mascara. “It’s open,” she added.

Cass’s best friend Louise walked inside the spacious apartment. “You’re not ready?”

“Almost.”

Lou leaned in the bathroom doorway. “Traffic will be terrible if we don’t get to Tampa before four.”

“I wish you could come,” Cass said.

“Me too. But I need this temp job, especially in the middle of tax season.”

Cass finished her eye makeup and added some blush and lipstick. She wasn’t about to turn down a free cruise, even if she had to go solo.

“You look great,” Lou said, “even though you’re way overdressed for a cruise.”

Cass arched a brow, zipped her makeup bag, and placed it into the top of her open suitcase. “There’s no such thing.” She put her laptop into its black leather case and settled it into the suitcase. She grabbed the envelope that held a personal letter from the Cocktail Cruise Line, along with her boarding pass to the Spirit of the Sea. According to Lou, everyone who’d been on that fated cruise back in February, the first and last that featured the Charming Hearts speed dating service, had been given the same offer:

On behalf of the entire cruise line, we would like to offer you a complimentary four-day cruise anytime during the month of April or May…

Since spring break for the Hope’s Landing school district fell conveniently in the first week of April, here she was.

Cass stepped into black wedges and pulled on an over-sized floppy hat. She turned off the lights and slipped her purse over her shoulder. Then her gaze stopped at the picture hanging by the door, the way it always did. Cass and her twin brother Carlos stood arm in arm on the Hope's Landing High School football field, on the sunny afternoon of their graduation six years ago. Wide smiles and matching dimples. Rabbit ears made with their fingers over each other's heads, the way they'd always posed for pictures back then. Long, sweeping beams of June light surrounded them, casting shadows at their feet. Draped over the silver frame was Carlos's Purple Heart, given posthumously to the Arnez family almost two years ago.

Cass wrapped a rose-colored silk scarf around her neck and slipped on designer sunglasses. “I'm dressed like this because I never who I’ll run into,” she said to Lou, “or what might happen around the next corner.” She opened the door and rolled her suitcase down the sidewalk to Lou’s waiting car.
Or how many times she would learn to reapply makeup so the world didn't know she'd been crying, or the ways in which she could recreate herself in order to keep getting up every morning.

* * *

“I can’t make it to the game tonight.” Bryce Anderson shifted his cell phone from one ear to the other, thankful to be working from home today. He winced and rubbed his temples. Too many shots of tequila after glasses of champagne last night, celebrating at the office over the first quarter’s numbers. “I’m going on a four-day with the Spirit of the Sea.” He popped two aspirin and downed half a glass of water. Why the hell had the Florida sun decided to shine full strength this afternoon?

“Oh yeah,” his best friend Toby said. “Forgot. That’s a rough life you’ve got.”

Bryce grinned. Didn’t he know it. His family hadn’t handed him the CFO job at Cocktail Cruise Line, though; he’d had to earn it fair and square. An MBA and two years of experience working at one of the top firms in Miami had convinced both his father and his Uncle Max that he deserved to manage the cruise line’s money. He liked the job, and he was good at it. First quarter numbers through the roof. Cruising every so often was just a nice fringe benefit.

“You taking Sheila with you?”

“Nope. She can’t make it.” A cute redhead that he’d been seeing for a few weeks, Sheila was leaving tomorrow for a month-long motorcycle trip, and Bryce didn't do motorcycles. Or long-distance.

“All right, man. Call me when you’re back.”

“I will. See ya.” He clicked over to answer a number he didn't recognize. “Bryce Anderson.”

“Well, hello there.”

Not Sheila. Not the new secretary on the first floor of his office building either, though they’d been flirting on and off for the last month. Bryce flipped back through his recent dates but couldn't find a face that matched the lilting voice on the other end of the line. “Hi.”

“It's Theresa.” Pause. “From last night.”

He rolled his head from side to side. Last night after the office party, he'd hit a strip club with a couple of the other guys. He didn't recall giving his number to anyone, but his memory wasn’t always reliable, especially after tequila. “Hey, how are you?”

She laughed, and he got a vague memory of her face. Tiny frame, big hair, lots of makeup. Hour-glass figure. He couldn't recall anything else. “I'm still missing a shoe, but otherwise I'm fine.”

A shoe? He searched his brain and came up with nothing.

“Are you free tonight?” she asked. “I thought we could grab a drink.”

“Aw, I can't. I'm sorry. I’m actually leaving on a cruise in a couple of hours.”

She didn't laugh this time. “If you don't want to see me again, just say so.”

“I’m serious. I have to go for work.” He wondered if he’d even told Theresa where he worked or what he did. “I’m leaving today and coming back Sunday morning. If you want to get a drink next week sometime, though, that would be cool.”

“'Cool'?” She clicked her tongue, and Bryce got another quick recall of her face. Blue eyes and a smile he wouldn't mind seeing on the pillow beside him. On another day, or maybe in another life, when he didn't work eighteen-hour days, Theresa might be a nice girl to spend time with. But in the here and now, they didn't have a prayer. He could tell Theresa right now that coffee or no coffee, great sex or lukewarm, they'd be done within a month. She'd want a commitment, and he'd pull away.
It wouldn't work out.


It never did.


Want to read more? Pre-Orders for the entire Cocktail Cruises Collection are now available at all of the following retailers. Grab your $1.99 copy today! 


Friday, November 07, 2014

Friday Fun Facts: New Contests! New Books!

Happy Friday, everyone! Two fun facts to announce today:

1. I have a Holiday Spirits contest going on over at Fresh Fiction, through the month of November, so  head on over and check that out :)

2. ...and Cocktail Cruises: The Collection is officially available for review, so if you haven't yet spoken up for an e-book or print  copy (yes, I have a few), and you can read and review the set by its December 1 release day, go ahead and drop me an email at allieb@allieboniface.com and let me know!


Wednesday, November 05, 2014

Writers' Wednesday: Spotlight on Author Liz Matis

Happy Wednesday, everyone! Each week this month, I'll be highlighting one of the contributing authors to the Cocktail Cruises Collection -- today's author is the fabulous, bestselling sports romance writer Liz Matis!



Liz is the author of the Fantasy Football series, and she's gearing up for her release of The Quarterback Sneak, #4 in the series, coming next month! Take a peek at this blurb:

A recovering alcoholic, football player Liam McQueen seeks redemption on and off the field. So when the team's owner, the man who gave him a shot at a comeback, demands that Liam pretend to be engaged to his wayward daughter, it's a favor the reformed bad boy feels he can't refuse.

After violating her probation, heiress Hayden Middleton must prove to the court she's changed her wild ways. To appease the judge, the tabloid queen agrees to a fake engagement, but there's nothing fake about the heat that sizzles between her and her father's saintly star quarterback.

Mastering the sex playbook isn't a problem for this wild couple. Outside the bedroom, this mismatched pair must plan a game strategy to confront their demons if their temporary arrangement has any chance of going long.

Will love come into play as the sinner and the saint go head to head?


Want to pre-order this book? Visit Amazon or Liz's Facebook page for all the details about other sites and availability.

Oh! And want to know what recipe she's contributing to the Cocktail Cruises Collection?

...The Tailgate Martini...

Sounds yummy, right? Want to know more? Pre-order your copy today for only $1.99!


Monday, November 03, 2014

Monday Mentionables: Free Read Today! Welcome to Tequila Sunrise

Happy Monday, everyone! To celebrate the month-long countdown to the release of Cocktail Cruises: The Collection, I thought you might want a sneak peek at each of the opening chapters from the 3 novellas in the series. (Just in case you haven't read the stories yet, of course!)




Chapter 1

Savvy Tip of the Day:
Go someplace you've never been before. A new shop, a new street, even a new gas station. Better yet, book yourself a vacation and get away from it all. Even a day or two can give you fresh perspective...


Louise Jamison stood on the Aloha Deck as the Spirit of the Sea left the Tampa shoreline. She silently repeated the words from her favorite advice blog and hoped that this cruise would, indeed, give her perspective. Even better would be a Someone Special, or even a Someone for Right Now, since she'd been single for far too long. She loved reading the Savvy Sex Goddess’s Guide to Life, Love, and Getting What You Want, but sometimes the columns only made her painfully aware that she hadn't had sex or love or even a second date in almost eight months. 

As the shoreline grew smaller, celebration confetti stuck to the deck, the chairs, and her pale, freckled arms and legs. A salsa band played beneath the banner that promised the Cocktail Cruise Line was the place Where strangers become friends and friends become something more…

Lou looked around and prayed that was true.

Cassidy Arnez, Lou's best friend since sixth grade, poked her in the ribs. “Stop thinking about your ex.”

“I’m not thinking about him.” Move forward after a breakup, the Savvy Sex Goddess had mentioned more than once. Focus on the future. She’d done her best, but their tiny hometown of Hope's Landing in central Florida wasn't exactly the place to meet single men. So Lou had been saving up for this late-January cruise since last fall. She tugged her shirt down. Eight months of mint chocolate chip ice cream and red wine (not together of course, but in generous helpings at different points during the nights) had added a few pounds since her breakup with Terrell. Or maybe more than a few. She tried not to care. She wasn't made to be a size four, no matter how much her ex had tried to convince her.
Cass leaned both arms on the railing. “So what do you think? See any potential?”

“I'm not sure yet.” This deck, and the one above them, was filled with people their age, mostly in their twenties and early thirties. Waitresses wound their way through the crowd, young blondes and brunettes with pink and blue and purple streaks in their hair. A couple of them had nose rings, and a few had tattoos crossing their shoulder blades or wrapped around their ankles. They all wore floral green bikini tops and matching miniskirts and gold name tags pinned to their chests.

Cass flagged down one of them. “We’ll take two of whatever your special is.”

“Spirit of the Sea Tequila Sunrise?” the girl asked in a sing-song voice. She had six silver hoops in each ear.

Lou nodded, encouraged that her favorite drink was also the special on this cruise. That had to be a good sign.

“I do see some hotties.” Cass spun in a dramatic circle, taking in the other guests, as her long dark curls bounced against her tanned bare back. “You won’t have any problem getting laid.”

Lou shook her head. “I don’t know if getting laid is my primary goal. Meeting someone worth a second or third date would be nice.”

Cass leaned against the railing and let her head drop back, eyes closed against the late afternoon sun. “You’re crazy. It’s only a four-day cruise. You’re not going to fall in love. Just find someone who’ll give you a few outstanding orgasms, and you can go back to Hope’s Landing a new woman. You don’t even need to know his last name.”

Lou smiled, though it didn't reach inside, deep in her core where she'd been waiting and wishing for long, lonely months for someone to sweep her off her feet. A new woman. That would be nice. Living in an apartment around the block from her parents and working temp jobs while she looked for full-time accounting work definitely wasn't the most proactive way to meet someone. She could count the single men in Hope's Landing on both hands. If she wasn’t in debt from four years of college, she’d leave her hometown, but her landlord was also the retired elementary school principal, and he was cutting her a deal. Otherwise she’d probably be living with her parents.

She squeezed her eyes shut and made a quick, fervent wish that these next few days on the Spirit of the Sea would introduce her to a stranger who turned into a friend who turned into something more, the way Cocktail Cruise Line promised.

After all, Valentine's Day was right around the corner.

A tall blonde in a tight black skirt and a white shirt with the sleeves rolled up to her elbows approached them. A nametag on her chest read Andrea, CCL Marketing. “Hello! Welcome aboard.” She shook Lou's hand. “Are you having a good time?”

Lou nodded as she tucked her dark brown hair behind her ears. As usual, it had frizzed in the humid Florida air. “The ship's beautiful.”

Andrea glanced around the expansive deck. Behind them, a few guys were already lounging in the shallow end of an oblong pool, drinks in hand. An outdoor bar at the other end of the deck was packed. “The Spirit of the Sea was renovated last fall. Almost everything is brand new. We’re really excited to have Charming Hearts on board with us. I hope you’re doing the speed dating tonight.” She reached over and shook Cass's hand this time. “Have a wonderful time!” She glided away and approached a group of women clad in string bikinis and teeny tiny shorts.

The waitress returned with their drinks, and Lou clinked her glass to Cass’s. “Here's to meeting someone.”

Cass grinned. “Now that's the Louise I like to see. Where's she been hiding all these months?”

Lou sipped her drink, admiring its pretty pinks and oranges along with the familiar tang of tequila. “I think she was wallowing in self-pity for a while. Massive breakups tend to do that.”

“You're much better off. Terrell was a control freak. A total ass.”

“But an awfully good-looking ass,” Lou said. Her mouth turned down. And really good in bed, though she didn’t have much to compare him to. She didn’t miss him. No way. But she did miss the idea of him, of having a partner, someone to love and kiss and hold her.

Cass reached over and put one finger under Lou's chin. “Hey. Remember why we're here.” She reached into her bag and pulled out a wrinkled sheet of paper. “I grabbed this on the way in. It’s a list of what’s going on tonight. Check out the Mango Lounge.”

Lou scanned the paper: salsa classes, poker, a couple of live bands, juggling lessons. At the very bottom, from seven to nine in the Mango Lounge, she read Charming Hearts Speed Dating. “Speed dating? No. No way.”

“Why not?”

“I thought maybe I could meet someone the old-fashioned way. Like, you know, by talking to him?”
Cass folded her arms. “How many people have you talked to since we boarded? There are guys everywhere...” She gestured at the pool, the bar, and the upper deck lined with men. “You haven't said a word to any of them.”

“It's only been two hours.”

Cass looped an arm around Lou's shoulders. “Honey, your strong suit is not chatting up strangers. We both know that. The speed dating will be easy, no pressure. It’s like five minutes talking to one guy, and then if you don't like him, boom! You're done and on to the next.”

Lou already felt rather done. Having her boyfriend of three years announce two days before their college graduation that he was spending the summer in Europe to think things through seemed pretty final. Finding out he was doing it with the dark-eyed, dark-haired assistant professor from his French seminar made her feel even more foolish. Cast-off. Done.

“...and Charming Hearts has really good success rates,” Cass was rattling on. “Haven't you seen their ads?”

With effort, Lou banished thoughts of Terrell. Of course she had. No one who owned a television could miss them. Nine matches out of ten are perfect tens! trilled one couple after another. We screen your dates so you don't have to! promised the owner of Charming Hearts, a cheery fifty-something year old woman who'd started the business and become a millionaire in less than five years.

Cass smoothed the wrinkles from the cruise schedule, folded it in half, and tucked it into Lou’s bag. “I already signed you up.”

“Then you better be coming with me.”

“This cruise is about finding you a match. I don’t need help picking up guys.”

Unfortunately for Lou, that was true. Ever since high school, all Cass needed to do was wiggle her ass and wink, and she had guys following her like a damn Pied Piper. Maybe she should've opened Charming Hearts, or something like it. She sure had the secret to making men fall. She was the last person who needed the promises of the Cocktail Cruise Line or its dating service.

“Give it an hour. If it’s horrible, I’ll meet you at eight and we’ll take salsa lessons instead.” Cass glanced at the stage by the pool. A tall guy with long black hair and an incredible body had joined the band and was dancing in rhythm to the music. Lou could just make out a name tag on his chest. His feet moved in a blur, and perspiration shined on arms sinewy with muscle. “If he's teaching, I'm taking lessons morning, noon, and night,” Cass added.

As they watched, he pulled Andrea the marketing rep out of the crowd. For a few minutes, they danced close together, his hands moving her body in time with his. Despite the heels she stumbled in once or twice, and the embarrassed smile on her face, they looked good together. Onlookers whistled and applauded in appreciation.

Lou shook her head as the music waned. “Okay. I'll do the speed dating. But if it doesn't work out, and I end up looking like a total idiot, could we just drink ourselves into oblivion?”

“You know I don’t need a second invitation for that.” Cass laughed.

Lou shaded her eyes and scanned the crowd. They didn't know anyone here, so if she made a fool of herself, at least the evidence would stay off the coast of Florida. God, she hoped they didn't know anyone here. Leave it to her to run into someone from college or Hope's Landing who'd also decided to make the fifty-mile trip to Tampa to take advantage of Charming Hearts' amazing track record. Oh please no. Please, please, please no.

“I bet there’ll be twice as many guys there as women,” Cass added. “You’ll have your pick.”

Lou did see more than a few decent-looking guys who probably hit the gym on a regular basis and looked around her age. Crew cuts and dimples and cleft chins. Bare, muscular chests and arms. All right, maybe there was possibility here. She leaned against the railing. Another Tequila Sunrise or two before seven, and she might be able to handle the spectacle of circling a room and hoping there wasn’t a hidden camera or microphone anywhere to record how insane she was going to look. She wished for the umpteenth time for Cass's confidence, for her casual, blasé attitude when it came to men. Take them or leave them, enjoy them and move on, that was Cass's motto.

Not Lou. She was so bad at meeting random people, so awkward when it came to talking about sports or the weather. Forget taking the initiative in the bedroom, or having a one-night stand for the sake of pleasure or adventure. She'd started reading the Savvy Sex Goddess for advice, but reading and doing were two very different things. Just making the reservation for this singles' cruise had taken all her courage and then some.

Nine matches out of ten are perfect tens...


Lou hoped she didn't end up being the tenth.



Want to read more? Buy Tequila Sunrise now for $2.99 OR pre-order the entire Cocktail Cruise set for a special release price of only $1.99!


Saturday, November 01, 2014

It's Pre-Release Party Time! Win Free Stuff!!

Hey gang, as I promised, here's a pre-release giveaway celebrating the December 1st release of Cocktail Cruises: The Collection. Lots of ways to win, so take a look! 

a Rafflecopter giveaway




Wednesday, October 29, 2014

Writers' Wednesday: Looking Back at Sales and Royalties

Less than a year ago, I was at a crossroads with my writing career. My first publisher, Samhain, had dropped me about 18 months earlier. My most recent publisher, Lyrical Press, was about to be bought out by Kensington, a NY-based publisher that subsequently ended up offering me a 2-book contract to sign with them. I had also published my first indie title, which had done moderately well in sales. I struggled mightily with brand and name recognition and often thought about just stopping writing altogether, because at times the entire business seemed overwhelming and more work and angst than it was worth.

In early January of 2014, I made the decision to devote 1 year to hard-core publishing work, on my own. I turned down the Kensington contract, deciding I wanted the control, timeline, and greater profits that indie publishing seemed to offer. I had some ideas for stories I wanted to write, but I had no idea how fast I might be able to write and publish them on my own. I also wanted to spend more time and money on marketing my author name. I set a budget of $5000 for the year, which was meant to cover all expenses from publishing (covers, editing, ads, etc) to travel, conferences, and promo items like pens, bookmarks, etc.

In 2013, I made just under $800.00 in royalties. I had 5 books published with a traditional publisher and 1 book indie published, on my own. Though I didn't keep careful records, I'd say I probably spent about $500.00 out of pocket on my writing career.

So far in 2014, I have spent just under $4400 on my writing career, and,my total royalties to date equal just over $8000. I now have 5 books published with a traditional publisher, 6 books indie published, a boxed set with 9 other authors, and an upcoming boxed set of my own. In all honesty, I didn't plan on releasing so many new titles, but it's funny how things work out.

Now, I know authors who spend far less on their writing - and authors who spend far more. When I set out this year, I was hoping to break even. Looking ahead, my total costs for the rest of the year should fall under $500, and my total royalties should be somewhere around $1000 if I'm predicting accurately, so it's looking like I'll come out ahead :)

What did I do? Besides continuing to write on a regular basis, and studying what other authors did that seemed to work, I attribute my success this year to 3 factors:

1. I managed to get a BookBub ad in May 2014 for The Promise of Paradise. Although this was a free book, the 60K downloads, the sales that resulted from it, and my name recognition, along with the 75+ new reviews I got on Amazon, were definitely worth the rather steep ad price (just under $300).

2. I participated in a boxed set, Passionate Kisses, that has so far sold around 65K copies. Not only did this help sales of my other books, it gave me wonderful connections with other authors (and their fans and followers).

3. Finally, through a bit of a fluke, I sold the rights to 5 of my audio books to Audible. That was certainly unexpected, but I think the key lesson there is to diversify as much as you can - sell in other markets, other formats (ebook, print, audio), explore other markets, etc. etc.

Whew! Looking back, I can certainly say I'm pleased with the direction my writing career has taken this year. I don't know if I'll be able to duplicate it in 2015, but I hope so! My advice for other authors, especially those starting out? Don't give up, and learn as much about the publishing industry as you can. Take calculated risks - and most of all, do it because you love it. It's too tough otherwise :)

Write on!


Monday, October 27, 2014

Monday Mentionables: Cover Reveal Time for the Cocktail Cruises Collection!

I mentioned on Friday that I'd be sharing my oh-so-lovely cover today, so without further adieu, here it is! What do you think?? I just love it!




So here's the deal: you can pre-order this set, which will release on December 1st. The Kindle link is available right here, and I'll post links for other sites as they become live. Super-low price of only $1.99, so grab it now before it goes up after release day! Want the details? Read on:

Enjoy all three of the Cocktail Cruise stories in one volume, along with cocktail recipes and excerpts from some of your favorite USA Today and Amazon best-selling authors – available only in this collection! 

TEQUILA SUNRISE 
A brawny construction worker and a plus-sized beauty… 

SEX ON THE BEACH 
A millionaire playboy and an elementary school teacher turned sex advice columnist… 

BETWEEN THE SHEETS 
A single mom and a sexy South American dance instructor… 

Tequila Sunrise, Sex on the Beach, and Between the Sheets are the three stand-alone novellas of the Cocktail Cruise series, but read together, these sexy heroes and feisty heroines will take you through one hot year on board the Spirit of the Seas, from the cruise ship to the Florida coast and beyond. 

EXCLUSIVE to this set: Spirits for All Seasons features yummy cocktail recipes (alcoholic and not) from some of your favorite USA Today and Amazon best-selling authors. Get ready for Santa, spice up your summer party, or prep for football season with these original drink recipes along with romantic sneak peeks and excerpts!


Finally, YES, to all my non-e-reader owning friends and followers, this set WILL be available in print. Stay tuned for all the ordering info on that, still to come.

Happy Monday!!

Friday, October 24, 2014

Friday Fun Facts: Let's Talk About Cover Designers

Most of you know that I have a boxed set coming out in the near future (hooray!!) so I've been working on getting a cover designed for it. First off, let me say I totally admire cover artists and/or anyone who can create their own book covers. I have zero talent in that area.

Over the last year of indie publishing, I've worked with 3 different cover artists. All talented, all charging somewhere around the same price for either custom (my Hometown Heroes covers) or pre-made designs (my Cocktail Cruise individual novellas). When it came time to work on my boxed set cover, I went back to one of my designers from the past.

Unfortunately, this time we didn't gel. Specifically, the turn-around time was MUCH longer than the first time we'd worked together, and also, she was communicating with me almost exclusively through an assistant. Now, I myself have a virtual assistant, so I know how helpful they can be when it comes to answering questions/communicating via email. But when you're trying to design something as personal as an author's cover, I'd like a direct contact to the designer. Is that a lot to ask?

Anyway, I switched gears and got a little frustrated when I found myself back at square one. Happily, though, after a few hours of searching websites and getting some author recommendations, I found a new cover designer that I LOVE. I cannot say enough about her; she is designing 3 custom covers for me (3D, 2D, and print), for a very reasonable price, and she's done it in about 4 days. Best of all, I've been emailing back and forth with HER, and she is totally open to thoughts and suggestions. Plus she has terrific talent.

Want to know who it is? Check out Dar Albert at Wicked Smart Designs. Just a look at her work and you'll know why I chose her. And......cover reveal next Monday for Cocktail Cruises: The Collection. I can't wait to show you!!

Wednesday, October 22, 2014

Writers' Wednesday: Writing a Killer Book Description

Happy Wednesday, everyone. Here's the latest email from Let's Write Books, a great discussion of how to write a book description that will get attention and SELL BOOKS! I'm definitely going to take these tips into consideration when I'm putting together my blurb for the Cocktail Cruises Collection!

Dear Fellow Writer,

Next to your tile and cover design, the next most important element in selling your book online is your book description. Your selling page must “convert” viewers to buyers.

In this week’s newsletter I will discuss the key elements of creating a killer book description for both fiction and non-fiction books.

For all books:

Do:

• Make it motivational – get people interested in book
• Easy to read
• Ask them to take action – buy it now!
• Know your audience and what motivates them/ what is important to them
• Remember to use your key words: If your book is on Amazon, then make sure you are using your keywords in your description, as it is searchable.


Don’t:

• List your website or any other website. This will only drive people off your sales page and away from purchasing.
• Use long paragraphs without breaks. This makes it hard to read easily. Remember people want to scan quickly on the internet.
• Talk about yourself too much - what is in it for the reader? People buy because of what is in it for them, not to hear about you. Your bio is the place for that.


The are some special considerations for fiction versus non-fiction.


For fiction:

• Have drama in opening line. The first line is most important – it has to have impact to “hook the reader.”
• Describe a compelling description of plot/conflict and main character(s).
• Share a well-written passage. This is an opportunity to showcase your best writing and impress the potential reader.
• Refer to famous writers or books that are similar to yours. For example, “if you like James Patterson mysteries, you’ll love this book.” Or, “this book has been written in the spirit of ____.” This a great way to define your book and associate it with well-known writers.
• Add any high level review or award.
• Have a call to action. Ask them to buy now. “Order a copy of _______ today and be mesmerized by this science fiction story.”


For non-fiction:

• State/highlight the problem /ask a question. Asking a question forces the reader to engage, because their minds want to answer the question. Want to see how? (See, I just did it).
• Ok, here are a couple examples: Would you like to lose 1lb this week or 5lbs?
• Describe how your book solves the problem. What will your book do for the reader? How will it transform their life?
• Use bulleted points. Identify key benefits with 4-6 bullet points.
• Sum up benefits.
• Call to action: Ask them to buy now. “Order a copy of Weight Loss the Right Way, and start losing weight today.”
• Personal note from author: Consider writing a note that explains why you wrote the book.
• List any awards or high level reviews.


Additional tips:

Look at top selling books in your category or niche and review those book descriptions.

Go the bookstore, pick up the top selling books in your niche, and read the back covers.

Read reviews of top books in your niche on Amazon. What do people like, what are they criticizing? Use this info in your book description.


Action step:

Review your current book description using the information above, and see how you can improve it. If you haven’t written the book description yet, use the hot tip section to do a little research first.


Keep writing!

Monday, October 20, 2014

Monday Mentionables: Cocktail Cruises: The Collection Officially Releases December 1st!

Happy Monday, everyone! I'm excited to announce that the boxed set of my Cocktail Cruise novellas will officially release on December 1st - with a new cover soon to come! It will be available in both ebook and paperback - perfect for holiday gift-giving! I have a whole bunch of "Coming Soon" events and giveaways coming up, so please keep on dropping this blog by to find out what they are!

Besides featuring the 3 original novellas (Tequila Sunrise, Sex on the Beach and Between the Sheets), there will be a special section EXCLUSIVE to this collection: cocktail recipes and sneak peeks at books from some of your favorite romance authors. Who's participating? Take a look:


Stay tuned for a cover release!!

Wednesday, October 15, 2014

Writers' Wednesday: Are You Tapping Into the World of Audio Books?

Happy Wednesday, everyone! Today's post is borrowed in its entirety from an email I received from Let's Write Books yesterday - but I echo its message of exploring audio books if you're an author and have never considered or seriously looked into that avenue of sales and distribution. Several of my books are available in audio format, and I've both signed with a production company and gone through ACX to produce them on my own. Bottom line: they are one more way of selling your books to an audience. Read on:

Dear Fellow Writer,

Turn your book into an audiobook and watch royalties soar. In 2013, the audiobook market generated between 1.2-2 billion dollars in revenue. Consider this in light of the fact that only 5% of all books have been converted into audiobooks. The market is huge and hungry for more.

Amazon has recognized this opportunity, and is very excited about audiobooks. So much so that they now own Audible and ACX (Audiobook Creation Exchange), which is their audiobook distribution division (More about ACX later in this newsletter).

Here’s why the market is so hot:

• You can download audiobooks to any phone, tablet or computer. Currently, there are approximately 1.5 billion smart phones in use worldwide (1 out 7 people) and the # of phones + pc’s + tablets + computers shipped in 2013 = approx. 2.35 billion.
• Download instantly = immediate gratification for the consumer.
• Audiobooks are portable: listen in the car/commuting, while multitasking, and on the go.
• Some people prefer to listen to books, & won’t read them.
• Great for kids and those who have trouble reading.
• The average salary of the download audiobook listener is $84,000.


Here’s why you want to turn YOUR book into an audiobook:

• Create additional distribution channels, reach new markets.
• Additional royalties for you.
• It looks professional and prestigious.
• Bundle your audiobooks with books, eBooks, videos, etc.
• No inventory needed
• No shipping required
• Environmentally friendly


Now that you know about the market and the benefits of having an audiobook, let’s look at how to produce one. There are 5 options:

1. Do it yourself
2. Hire a production studio
3. Hire talent directly
4. Share royalties instead of payment
5. Sell rights to your audiobook


The first option of doing it yourself works well if you have a good voice, work well with technology and don’t mind a small learning curve. To do this you will need a good microphone and/or recording software. I recommend a Yeti USB microphone, and free recording software called Audacity, which is fairly easy to use You can download the software here: http://audacity.sourceforge.net. There are also lots of video tutorials on YouTube for this software. If you have never done this before, make sure your files match the specs of the company you are producing the audio for.

If you don’t want to bother with all of this, but still want to use your voice, a great option is to go into a recording studio. They will record your reading, edit, and provide you with files. Because voice-only files are not too complex, you can easily record in a small, home-based studio and save a lot of money. Check Craig’s List for a recording studio, or consider posting an ad there to find one. Expect to pay between $25 to $50/hr. for a small studio.

The third option is to use a professional narrator. They will handle everything for you from recording to editing to producing the files. Expect to pay $200 to $300 per recorded hour. One recorded hour is approximately 10,400 words. You can find talent on Elance.com, VoiceBunny.com, ACX (Audiobook Creation Exchange), and Craig’s List. Be sure to listen to their audio samples and have them do a sample of your book based on one or two pages of your manuscript.

The next option is to share your royalties in lieu of payment. This can be set up at ACX.com. To do this, you post your job under the category of royalty shares. You pay nothing, but agree to share your royalties on a 50/50 split. I don’t advise this if you have a short book, or if you have a book you believe will be a good selling book. I do, however, see this as a viable option when you have a long book – say 60,000 plus words, as longer books will generate larger royalty payments, and then it might make financial sense to split the proceeds.

The last option is to sell the rights to your audiobook just as you would sell the rights to your book. You can do this by finding and audiobook agent or publisher. Locate one by searching the web, asking your publisher if traditionally published, and posting on ACX.com.

Now that you know the different ways to get your audiobook produced, let’s discuss ACX.com. As mentioned earlier, ACX is Amazon’s audiobook distribution arm. They distribute to Amazon, Audible and iTunes – the big three platforms for audiobook sales.

You cannot upload to Audible or iTunes without going through ACX. It is possible to upload audios to Amazon directly from Createspace, and you can check this out if you prefer. In order to use ACX, you must have your book as a Kindle or paperback book on Amazon. If your book is not on Amazon, you will not be able to use ACX.

ACX provides a variety of options:

1. Upload your own recording
2. Hire a narrator
3. Hire a narrator for free by agreeing to share royalties
4. Sell the rights to your audiobook

Yes, there is a little learning curve in doing this, but it is very worthwhile. The easiest way to market your book and see more royalties is by expanding distribution. Audiobooks provide a very direct path for accomplishing this.

Action step:
Visit ACX.com and have a look around.


Keep writing!
Howard VanEs

Friday, October 10, 2014

Friday Fun Facts: A Chance to Read, Review, and Win!

TGIF everyone! Some Cocktail Cruise news today:

A new 5-star review for Tequila Sunrise that says, This story was realistically warming that the story could be read on a weekend over and over again. The characters are relatable and you are able to empathize with the conflicts and opinions of each one.


And a new review for Between the Sheets too!

I’ve read all three of the Cocktail Cruise stories now and each time the one I just read is my favorite. BETWEEN THE SHEETS is no exception. It’s about single mom Andrea and sexy dance instructor Sebastian. Both characters were introduced in the earlier stories. As a stressed out single mom, Andrea has had no time for love and romance. And the oh-so-hot Sebastian is trying to escape a very public life as the star of a dance reality TV show in Argentina—he just wants to be left alone. Neither is looking for love. Neither is quite willing to trust the motivations of the other. The story was sexy, romantic and sweet all at once. Absolutely loved it!

***Now the very important news: if you'd like to read and review Cocktail Cruises: The Collection, please sign up right here: Advance Reader Copy

What does signing up mean for you? Your choice of an electronic file of the entire Cocktail Cruise series to read, Books #1, 2, and 3 PLUS the special section never before published, Spirits for All Seasons, an awesome collection of drink recipes (both alcoholic and not) from some of my fellow romance authors, along with info about their latest books! I'll throw in some fun swag too, and everyone who posts a review on release day will have their name tossed in the ring for a chance to win a $25 Amazon gift card!

Sound good?

This collection will release at the end of November, so I'm looking for reviewers now who'll be able to read and post a review within a month (Advanced Reader Copies will be available by the 3rd week in October).

Remember, sign up here: Advance Reader Copy

I'm looking forward to it ~ hope you are too!

Wednesday, October 08, 2014

Writers' Wednesday: Sites for Fellow Authors!

Happy Hump Day! A couple of websites for my fellow authors today, in case you haven't seen these:

Read & Review Program at Choosy Bookworm - This site will list your book for potential reviewers. It does cost a fee, but your book will be featured for any reader who chooses to read and review it, within 14 days. If you're looking for reviews, you might want to check it out (although I see that they just increased their fee from $25, which I paid last month, to $50). I can tell you that for Tequila Sunrise, I had 20 people request the book and so far, I have 5 new reviews on Amazon (all 5-stars, which amazes me!). A nice bonus is that some of those readers have written to tell me that they'll be buying and reading the others in the series now!

How To Launch Your Book with at least 25 Reviews - This article is a good read for anyone in the industry, experienced or not. It has some great tips about approaching readers for reviews and making sure those reviews are posted come release day.

Good luck, and happy writing!

Monday, October 06, 2014

Monday Mentionables: Welcome to Fall!

Yes, it's officially the season here in New York: the nights are cool, the air is crisp, the sun sets earlier than ever...but those leaves! I'm not sure whether it's because we had an unusually dry summer, but the leaves this year are gorgeous. Take a look!



Wednesday, October 01, 2014

Writers' Wednesday: The Magic Paragraph to Get You More Reviews

As an author who has lots of author friends on Facebook and Twitter, I come across posts or pictures like this a lot:



And I love them! They make me laugh or smile or nod in agreement, and inevitably I copy or share or retweet based on whatever social media platform I happen to be on at the time.

I came across this blog post yesterday and thought it was definitely worth sharing. How do authors get more reviews??? Well, we can ask for them. We can send out files and free books to a myriad of review sites and blogs and hope they will get picked up. We can also put this "magic paragraph" at the end of our books and hope it will help do the trick as well. It's a good blog post, worth reading in its entirety.

If you're an author, what have you found that helps you get reviews for your books?

If you're a reader, what compels you to leave a review for a book?

And for the love of all things literary, if you've read a book of mine lately and haven't reviewed it over at Amazon or Goodreads, I will raid the shelves at Target tomorrow and send you bags of Halloween candy to do so!

I'm serious. Sort of. If you like candy, and if you're at a U.S. mailing address. Just let me know ;)

Monday, September 29, 2014

Monday Mentionables: Did You Stop by the Party?



Happy Monday, everyone! This past Saturday I joined a few other authors in talking all about our brand new releases over at The Romance Studio's party page. In case you didn't stop by, and wanted a peek at some more excerpts from Between the Sheets, click on this link that will take you directly there:

Party Posts by Allie Boniface

Today I'll be choosing a winner from all those who entered for prizes during the party: the choice of either Book #1 (Tequila Sunrise) or Book #2 (Sex on the Beach) in the Cocktail Cruise series! Stop; back here on Wednesday to find out the lucky reader!

Have a great start to your week, everyone :)

Friday, September 26, 2014

Friday Fun Facts: A Sneak Peek at a Brand New Book!

Happy Friday, readers!! For no reason other than that I love to share, here's a sneak peek at a Work in Progress that's so new, it doesn't yet have an official title. BUT it is the prequel to the Cocktail Cruise series, which means it's going to feature many of the characters you've come to know and love in these books:





Warning: this excerpt is unedited, rough, and may not even look this way in the final book. But I love the story so much that I wanted to give you a peek at the newest characters, Jace and Pearl. Enjoy!

Jace walked down the hall, registering on the edge of his consciousness the black and white photos that lined it. Dolly’s Diner had been a fixture in this neighborhood since the early 1930s. Half the photos that hung on these walls had been autographed. Everyone from vice-presidents to movie stars to foreign princes had stepped foot in here over the years, which always struck Jace as kind of funny. Besides the name, stolen from its older, richer, and probably way cooler sister city in Italy, the only thing Venice, Florida, had going for it was its proximity to the Gulf of Mexico. He wasn’t sure what drew famous names in this direction, but for Dolly’s sake, he was glad something did.
          He reached the men’s room and pushed on the door, but it only moved a few inches. What the hell? He tripped over his feet and bumped up against the wall. The bulb at this end of the hall had burned out, so he couldn’t see much. He tried again. This time the door shoved back.
          “Hey!” came a female voice from inside.
          Jace backpedaled as a body full of curves and smelling like the ocean emerged from the men’s room. Long hair fell over her shoulders. She wheeled a mop bucket ahead of her.
          “Sorry,” she said. “Didn’t think there’d be anyone back here.”
          He stuck his hands in his back pockets. “Hey, Pearl.”
          She steered the bucket toward the exit door. “Hey yourself.”
          “It’s Jace. Wilson.”
Dolly’s sixteen-year-old grandniece looked over her shoulder. “I know who it is.”
          He licked his bottom lip. Two years behind them in school, Pearl DeVane had the reputation of being one of the smartest girls at Venice High. In Jace’s opinion, she was also hands-down the hottest. She wasn’t stacked, and she didn’t have a tramp stamp across her lower back or wear heavy makeup. She rarely partied. In fact, most of the time she was helping out here at the diner, mopping floors or cooking behind the grill or sometimes sitting with her nose in a book if it was slow. But she had brains and bright blue eyes and caramel-colored hair and a smile that lit up the room.
          “What are you doing here?” she asked, not unkindly. She leaned against the wall beside him, and her perfume came to him again, a combination of sea water and flowers. “Didn’t you guys graduate tonight?”
          “Mm hmm.” He couldn’t stop looking at her mouth. At her silhouette in the shadows. Without warning, he turned rock hard, and he hoped she wouldn’t glance down and see the way his shorts tented.
          “So shouldn’t you be having an official graduation party somewhere?”
          “Dolly asked us the same thing.”
          She smiled, and a tiny gap appeared between her two front teeth. Had he ever noticed it before? Had he ever stood this close to her before? They’d had one class together last year, some kind of science. She’d sat in the front, and he’d spent most of the year wanting to scratch the itch in the middle of her shoulder blades whenever her fingers wandered back to reach for it.
          “Jace.”
          “What?” He reached out for her, slipping an arm around her waist before he knew what it was doing. He pulled her into him, snug against his chest. Before she could say anything else, his other hand went to the back of her head. He tugged her hair the tiniest bit, enough that her chin lifted and her breath caught. This close, even in the shadows, he could see her eyes darken with pleasure.
          Without all the beer he’d consumed earlier that night, and probably without the heady abandon of being a fresh high school graduate, with the goddamn fucking world ahead of him, he wouldn’t have had the balls to do what he did next. But in the shadows of a diner hallway at two in the morning, woozy from the booze and Pearl’s perfume, there wasn’t a thing stopping him. Jace ducked his chin and kissed her. His tongue teased open her lips, and his thumb stroked the underside of her chin. Soft, pliant, delicious under his touch. For a second, the small sober part of his brain wondered if she’d stop him.

She didn’t.